Cambridge Park Beer Club

Coming together over craft beer.

Away With Domestic and Import

I am sure I am not alone on this, but I haven’t read a whole lot about it either.  Certainly the better craft beer bars, at least in my area, have reworked their happy hour and other specials to better reflect the products the are selling and the audience they area selling to. All that said, there is still pervasive marketing malpractice at too many happy hours labeling domestic as one price and import as another. Domestic of course only means Bud, Coors, and Miller. I am sure Jim Koch would be surprised to know that his Boston Beer Co.’s Sam Adams Boston Lager is not considered a domestic beverage by so many establishments!

This antiquated nomenclature is a nuisance to the craft beer lover. We have learned to see past it. The problem is with the potential convert. Local beer should receive equal and honest billing on the chalk boards and bar menus that ‘domestic’ and ‘import’ do. The craft beer movement afterall is only partially about the beer. It is also about the towns and communities the beer is brewed in, and the people who do the brewing.

If a bar is going to advertise a domestic price, then they should be required to stick to the definition and offer all domestically brewed beer at the same price. If not, they should call it something else.

Cheers!

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2 comments on “Away With Domestic and Import

  1. dasalehaus
    June 19, 2013

    Every time I go to a bar with an $X special on domestic beer, I try and argue for craft beer to be included. “What do you mean Dogfish Head doesn’t count as domestic, it’s brewed literally a half hour from here!” Unfortunately, this argument never works, and I’m stuck paying full price every time. Bars really do need to come up with a new name for domestic, or at least qualify their special with “Domestic, non-craft” or something along those lines. Until that happens, I will continue to argue for my happy hour special. Cheers!

    • Dom
      June 22, 2013

      This is exactly where I am coming from. Flying Fish not qualifying as domestic? Give me a break. I honestly don’t care if a bar wants to give AB InBev and MillerCoors drafts at crazy discounts. They should! But don’t insult the guy brewing around the corner like Carton or Kane by implying that they are not domestic!

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This entry was posted on June 18, 2013 by in Uncategorized.
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