Coming together over craft beer.
I am sure I am not alone on this, but I haven’t read a whole lot about it either. Certainly the better craft beer bars, at least in my area, have reworked their happy hour and other specials to better reflect the products the are selling and the audience they area selling to. All that said, there is still pervasive marketing malpractice at too many happy hours labeling domestic as one price and import as another. Domestic of course only means Bud, Coors, and Miller. I am sure Jim Koch would be surprised to know that his Boston Beer Co.’s Sam Adams Boston Lager is not considered a domestic beverage by so many establishments!
This antiquated nomenclature is a nuisance to the craft beer lover. We have learned to see past it. The problem is with the potential convert. Local beer should receive equal and honest billing on the chalk boards and bar menus that ‘domestic’ and ‘import’ do. The craft beer movement afterall is only partially about the beer. It is also about the towns and communities the beer is brewed in, and the people who do the brewing.
If a bar is going to advertise a domestic price, then they should be required to stick to the definition and offer all domestically brewed beer at the same price. If not, they should call it something else.
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