Coming together over craft beer.
Using alcohol to meet or set a mood is another aspect of drinking culture that wine seems to own, although spirits do ok. For the average beer drinker, or average observer of beer culture, beer is one dimensional. Celebratory, raucous, good times, sports, crazy parties, they are all different iterations of the same party hard image that 85% of the American beer market, despite the still growing craft movement, banks on the turn a buck. Ok, so they turn several billion bucks, but you get the idea.
I buy beer very specifically and quite often to reflect or enhance a mood that I am in. Tonight for example I stopped in to the beer store looking for something heavy. It had been a long and emotionally stressful day, and I wanted something brooding and contemplative. Heavy in alcohol, dark in body, and strong on the nose. Basically something that I could dive into with every sense, sip, and meditate on. It is relaxing for me to drink and think.
For the crafties out there that read this blog, I would assume you know what I mean and feel the same way. I would be interest in hearing some of your favorite ‘mood beers’. Sometimes it is a certain type of IPA that gives you a punch when you are geared up and want a beer to match your energy. Sometimes it is a yeasty farmhouse or a wheaty ale that has the texture and grit you can almost grind your teeth on. Sometimes it is the refreshing Kolsch during a lazy 18 with your best friend. And yes, sometimes it is a raucous good time party, and you should grab the right beer for that occasion too.
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